Avon ANEW Reversalist Infinite Effects Night Treatment Cream

Avon Introduces the World’s First Rotational Night Cream – Avon ANEW Reversalist Infinite Effects Night Treatment Cream

On Thursday, 7th September 2017, Avon are launching their latest skincare innovation, Avon ANEW Reversalist Infinite Effects Night Treatment Cream, and it already has a 30,000 strong waiting list.

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According to research carried out by Avon, out of 606 women questioned, 50% believed their skin builds a resistance to anti-ageing products. Inspired by this, Avon carried out an extensive six month clinical study, and found that actually, this is partially true.

The beauty giant’s research and development team believe that, similar to fitness and health plans that use high intensity interval training (HIIT) and 5:2 fasting to keep the body guessing to prevent it from entering a plateau, you skin works in the same way.

Avon’s answer?

A new £28 two-step night-time skincare product, which uses two complimentary creams – Avon ANEW Reversalist Infinite Effects Night Treatment Cream. Every seven days, you swap between the two creams, which prevents your skin from adapting to the product, and reducing its effectiveness.

Avon explained: “By switching back and forth between these two creams every seven days your skin will reap the superior benefits of the anti-ageing Super Retinol Complex. It’s the continuation of the rotational technology that helps provide continuous results that do not stall even over a full year.”

Step one claims to prepare the skin, so that when you rotate to the second step, it is primed and ready to absorb the secret ingredient that makes this cream so effective – retinol.

A natural form of vitamin A found in a number of over-the-counter skin creams, retinol boosts the thickness and elasticity of the skin, and is known to be effective in reducing the signs of ageing.

Avon claim their latest product decreases fine lines, wrinkles, uneven skin tone, and even age spots, with 97% of the 116 women who took part in the yearlong clinical trial believing their fine lines were improved, and 87% showing an improvement in crow’s feet.

If you want join the 30,000+ individuals already on the waiting list, you can sign up here.

Featured in many publications including Vogue!