25 Years of Pioneering Anti-Ageing Skincare in 2017
Avon Anew skincare revolutionised the world of skincare.
Launching Avon Anew over two decades ago in 1992, Avon have proven they are experts in the skincare industry and consistently the first to market skincare breakthroughs. Avons anti ageing products were the first to contain AHA alpha Hydroxy acid.
With cutting edge innovative products Avon’s anti aging treatments help women globally look years younger – at an affordable price. Avons products all have a 100% returns guarentee….so customers can try with confidence.
Using state of the art research and development Avon have produced revolutionary skin care products consistently since 1992;
1992 – Alpha Hydroxy Acid Technology
1997 – Anew night force
2000 – Anew retroactive
2003 – Anew clinical wrinkle corrector
2007 – Avon Anew Ultimate
2009 – Avon Anew Reversalist
2012 – Avon Clinical Proline Eraser
2014 – Anew Clinical Infinite Lift
2016 – Avon resurfacing peel and hydra overnight mask
2016 was a year of bold statements from Avon.
Avon launched a campaign targeting Boots No7 users – Boots No7 vs Anew. With 161 Boots No7 users trying Avon Anew and an amazing 7 out of 10 preferring Avon Anew!
The Anew range is constantly updated, currently the range consists of Anew Vitale, Reversalist, Ultimate, Platinum, Clinical, cleansers and A-F33 ranges.
Anew Perfect Skin is aimed at 25+ ages and targets the first signs of ageing skin – fine lines and wrinkles, fatigued skin and signs of stress. Containing perfect cell complex to maximise skin cell turnover and repair damage caused by emotional and environmental stress. The range consists of;
Wide Awake Eye Cream 15ml rrp £12
Wake Up Cream SPF25 50ml rrp £13
Sleep Cream 50ml rrp £13
Instant blurring treatment 30ml rrp £12
Anew Reversalist is aimed at ages 40+ and targets wrinkles, increasing firmness and signs of discolouration. Containing Tri-elastinex technology to help reconstruct and regenerate surface skin cells. The range consists of;
Express dual eye system rrp £15
Day cream SPF25 50ml rrp £15
Night cream 50ml rrp £21
Express wrinkle smoother 9g rrp £16
Infinite Effects night cream 30ml rrp £28
Anew Ultimate is aimed at age 50+ targeting multiple signs of aging. Containing the innovative Paxillium technology to restore cell shape, firm sagging skin and boost collagen. The range consists of;
Eye system rrp £16
Day cream SPF25 50ml rrp £16
Night cream 50ml rrp £16
Lip treatment rrp £15
Dual elixir rrp £28
Anew Platinum is aimed at ages 60+ targeting neck sagging, dryness and severe wrinkles. Containing Paxillium technology to restore youthful cell shape, firm sagging skin and boosting collagen. The range consists of;
Eye and lip cream 15ml rrp £18
Day cream SPF25 50ml rrp £18
Night cream 50ml rrp £18
Instant definition treatment rrp £15
To complement the four ranges there is the Anew Clinical range of at home cosmetic alternatives to dermatological procedures. Currently the range has;
Even texture and tone multi-spot correcting serum, Youth maximising serum, Dark circle corrector, Infinite lift Lift and firm face lifting cream, Lift and firm eye lift system, Deep recovery night cream, Advanced resurfacing peel and Advanced hydration recovery mask.
My personal favourite and best selling product from the Clinical range is the Lift and firm eye system – with a nourishing cream to hydrate and improve the look of dark circles below the eye and a lightweight gel to firm the upper eye area and tighten above and below the eyebrow….this is a revolutionary product I highly recommend.
Launched in 2016 were the new range of cleansers with a 3 in 1 cleansing water suitable for all skin types, I’d never tried anything like this before, it’s a great product and a definite thumbs up from me. There is also a cream comforting cleanser and mask suitable for dry skins, I often use this instead of a face mask as it’s really nourishing and a purifying gel cleanser for normal, combination or greasy skin.
Over the last few years one of the most advertised Anew range has been the Anew A-F33 range, Avons fastest wrinkle fighting range, this has been endorsed by many celebrities and featured in the glossys. A great product, just be aware that it is a high strength formula and always do a spot test to see how your skin reacts to this product. The range consists of;
Anti wrinkle crows feet corrector with A-F33 15ml rrp £19.50
Clinical anti wrinkle targeted filler with A-F33 rrp £15
Anti wrinkle line erasing serum with A-F33 30ml rrp £25
Lorraine Kelly – the face of Avon Anew.
Lorraine Kelly was announced as the face of Avon UK Anew in 2015. Lorraine Kelly OBE is a television favourite and was quoted as saying “I’m so delighted to be working with Avon and using their fabulous products. I’m also fortunate to be working with a brand that do so much for women all over the world. I’ve been lucky to use a huge selection of skincare, but I’m an Anew devotee and use Anew Ultimate day and night cream.”
